Our esports fan community - and your ongoing engagement with the sport - has tangible value and gives us the opportunity to build a profitable and thriving ecosystem for owners and teams. Once we’ve seen the growth of fandom in our regional leagues and across the globe, we believe it’s our responsibility to then unlock the sport’s sustainable economic future. Millions of players tuning in to a Worlds Final isn’t just a number to us - it’s the foundation upon which all of this is built.
Let’s be clear - none of this works without you. We greatly appreciate all of your efforts and look forward to doing even more to support you all. We’ve been thrilled to see the growth of shared viewing experiences all over the world and have loved the amazing entrepreneurs who have gone to great lengths to build communities around the world to support LoL esports. Whether you cheer in arenas, at home, or at a viewing party, we hope to give LoL esports fans the chance to share every experience with their community. We also believe that fandom is best when shared with others who share your passion. These deep connections are forged in both the euphoria of a late game ace that seals victory and the agony of a Worlds upset resulting in a favorite team’s elimination.
Fans are communities bonded together by the shared experience of supporting their favorite teams, players, and leagues. The fandom that we’ve always believed in is about much more than the number of viewers watching a match. Let’s take a closer look at each of the steps.
Some of the more mature leagues (LPL, LCK, NA LCS, and EU LCS) have strong fandom foundations and are working to improve their economics, while other leagues are still working on some of the more developmental stages that Brandon described in 2012. These three steps build off each other - and not all of the 13 LoL leagues across the world are at the same stage of maturity. How We Get There At its core, LoL esports succeeds by following a three step path: We’re committed to leading LoL esports to this future. We want these partners to have permanent stakes, to be invested in a stable future and to profit from the continued success of the sport. To help get us there, we’ll share LoL esports revenue streams and collaborate with our partners to develop new business models and actively shape the league. The Future of LoL Esports As we move into 2017 and beyond, we’re continuing to take steps towards a future where top LoL players have very well paid, long careers doing what they love - and where LoL esports team organizations are thriving businesses led by empowered owners who share responsibility and accountability for the long term prosperity of the sport. We’re still walking that path today, and want to talk about how we’re building towards the future. While this felt ambitious, even in 2012 we knew that those milestones were part of a larger journey to build a global esport that could last for generations. He described a future where events and broadcasts matched the production quality and excitement level of traditional sports and where pro players could build legendary careers based on their skills on the Rift. Originally posted on by Bradmore and Magusīack in 2012, one of our founders Brandon Beck talked about the five-year vision for what LoL esports could be.
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